This article will tell you about an online library resource called Mintel and how to access it.
Mintel provides detailed UK market research reports on fast-moving consumer goods, covering the following sectors: automotive, food, household care, beauty and personal care, foodservice, leisure, drink, health and wellbeing and media.
The best way to access Mintel is from the library website.
From the Mintel Academic homepage, you can search for reports by entering words in the search box, or you browse reports by category by clicking on Category Overview at the top.
Accessing Mintel when you are away from the University campus
To access Mintel when you are off campus, follow the steps above and enter your University of Portsmouth computer account username and password when you see the UoP purple login screen.
For more information on marketing resources, go to the library subject page.